Welcome to the Liquid Lab

Liquid 2.0 Methodology is the integrated marketing communications framework developed by 2.0 Group to ensure all forms of brand communication speak with one voice all the time, every time.

In our Liquid Lab, we explore the most basic tenets of Integrated Marketing Communications, responding to the demands of an increasingly fragmented media environment, the challenges of corporate change, economic climate and consumer needs.

Sep 23

Three (very) Basic Rules for Giving Good Face

Branding, Social Media Marketing No Comments

By Kim LaSalle, Marketing Director

When I set up my personal Facebook account, I had no plan whatsoever to apply it to our agency marketing efforts. I just wanted to keep up with friends and family. But a lot of friends that found me on Facebook were actually business contacts – and since I didn’t want to hurt anyone’s feelings by refusing to be a “friend,” I quickly became acquainted with my privacy settings and “friend segmentation.”
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