2.0 Group Market Research

2.0 Group offers core competency in primary (original) research design and execution.

Research methodologies include CATI and In-Person Interviews, Focus Groups, Online and Mail-Based Surveys.

Analytical Design

Whether we’re tasked with stakeholder profiling, concept testing, prototype validation or attitudinal research, research scope and analytical design is driven by three factors:

  • Research objectives
  • Available body of knowledge
  • Available budget